Creative Tech has been one of the most successful IT companies in India during the last two decades. Only that it has started faltering of late. In a challenging and tumultuous business set-up, Marshal Scott, a newly hired American CEO, embarks on a transformation journey that starts on a high note, but soon gets entangled with many unexpected issues.
The employees experience disenchantment with the demanding leadership, frequent policy changes and cultural conflicts. Satvik, a mid-level manager sees the direct implications of these changes that lead to multiple business disruptions and exits of many of his colleagues.
Will things ever be same then again? Can Creative Tech tide over the disruption wave and reclaim its glorious past? What does employment mean for individuals and the corporate in the new digital world? Will the future of work be different from what was perfected after the Industrial Revolution?
A book that lays a strong message that skills are necessary to survive in the field of Information technology. The lucrative salaries might have many eyeballs peeping out, but to be able to get a job like that you will have to keep yourself updated with technology and skills. This does not stop once you get a job. You need to keep updating yourself as newer and new technologies seem to be developed.
The plot here is Creative Tech a successful IT company appoints a new CEO, Marshall. Marshall is competitive and lays down strategies to run the business smoothly. But what happens when there are conflicts coming in? How does he resolve them? A thing to keep in mind is we not only need strategies but also a backup plan or ways of resolving conflicts handy.
Being in the industry for over 20 years, the author sure does narrate the instances that are factual and by someone who knows what happens in and out. People working in the IT industry can relate to it very much because of the life quotes mentioned and insights.
Strategies devised by Marshall seem to be working fine until several conflicts start showing up. Here Satvik, a middle-level manager and someone whom you could say had completely no idea of what “DIGITAL’ meant, was forced to accept the changes due to the digitalization.
The story is being narrated from point of view of different people makes it better for us to know who is able to take in the change, who suffers and who is forced. Satvik having worked for a longer period in the company is now not in a position to switch jobs because of the “SKILL” companies lookout for now.
The characterization has been done well. Each character having a different mindset of the changes that happen. You can finish the book in one go provided you are not affected by the minor disturbances
The language used is simple and easy to understand with not so many complicated terminologies. But I felt the story was stretched longer than it should have at places. A strong message that people need to adapt to changes is the takeaway the author provides the readers.
· Paperback: 192 pages
· Publisher: Srishti Publishers & Distributors; First edition (10 April 2019)
· Language: English
· ISBN-10: 9387022579
· ISBN-13: 978-9387022577
ABOUT THE AUTHOR:
Sunil is a software professional with over two decades of experience in the field of banking technology. Currently, he is working with Infosys in India in the area of digital technologies and start-up ecosystem. He has earlier worked with McKinsey, Accenture and I-flex solutions. Sunil’s previous book Transit Lounge was a travel memoir of thirty countries. Sunil is an MBA from IIM-Lucknow and holds a B.Tech from IIT (ISM), Dhanbad.